Milk Magic casts its spell beyond its B2B perch to national and international markets

KISHAN MODI, MANAGING DIRECTOR, JAYSHRI GAYATRI FOOD PRODUCTS, WHICH OPERATES THE MILK MAGIC BRAND, SPEAKS TO PROGRESSIVE GROCER ABOUT HIS DAIRY COMPANY’S STELLAR ROOTS IN THE B2B BUSINESS, ITS RECENT IMPRESSIVE DEBUT IN THE CONSUMER RETAIL BUSINESS, AND HOW IT CONTINUES TO SPREAD ITS WINGS BY TAKING ITS PRODUCT RANGE TO MANY COUNTRIES OVERSEAS.

- Sanjay Kumar

Many of us see Dairy through the prismatic lens of a traditional legacy business. The notion is reinforced through our folklores and mythologies which, since millennia, celebrate the country as a land of milk and honey. Some of our most enduring epic stories are woven around the magnetic cowherd figure of Lord Krishna and his overweening love for milk and milk products, especially “makhan”.

Just as the Krishna mythology continues to captivate over the ages, so has our love for milk and all such products that belong to “the milky way”. And playing a stellar role in making our interest in milk products all the more abiding is Jayshri Gayatri Food Products (JGF), a nearly Rs. 400-crore company in annual revenues with headquarters in Bhopal, Madhya Pradesh, which has grown strong roots from its modest beginnings as a family-run local dairy business.

The transformation of the once small and localized operations into a flourishing modern dairy enterprise powered by the latest cutting-edge technology and processes has been wrought by family scion Kishan Modi. Born with business DNA in his bones, the 39-year-old entrepreneur pursued higher studies in dairy technology at Karnal, Haryana with the goal of scaling up his family’s local dairy business to a standing worthy of national clout and prestige.