Earlier, people in small towns had to come to a city to buy a big brand. With the convenience that flexible packaging offers in terms of lightness, flexibility, and durability, transporting products or brands to the smaller towns or rural parts of the country has become much easier. This has also helped the growth of retail and e-commerce to smaller towns.
Also, as the coronavirus pandemic rages unabated across the world, there is now more awareness today about the significance of buying packaged products, especially when it comes to food items. People have come to realize and understand that packed foods are safer in comparison to products/produce sold loose. While the coronavirus pandemic has certainly created a higher awareness about flexible packaging, the online retail boom that the crisis has fuelled has also created a big disruption in our shopping and consumption habits, especially among the rural folks who had hitherto been in the habit of buying loose.
So, until a decade back, people in small towns and rural places used to buy most of the staple items such as salt, sugar or oil or atta in loose. There were issues of hygiene, spoilage and wastage due to the lower shelf life of loose items. However, thanks to the widespread use of flexible packaging today, rural and small towns have started buying packed, branded stuff of higher quality. In the immediate future, packaging technology will become so flexible that people will buy more of packed rice and wheat, which will be much healthier, compared to loose.
この記事は Progressive Grocer の June 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Progressive Grocer の June 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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