Gummies feel less intimidating to consumers as compared to pills, and at the same time, the delicious taste encourages habit formation. In this way, gummies present a unique opportunity for market penetration of multivitamins and nutraceuticals. “The current nutraceutical gummies market in India is about Rs 200 crore, and it ought to grow to about Rs 9,000 crore in the next four years,” elaborated Divij Bajaj, CEO and Founder, Power Gummies.
“Worldwide, the gummy market is around $6 billion, and India is projected to emerge as the second largest consumer of nutraceuticals,” added Vinti Rijhwani, Founder, Vi & Ash.
WHY GUMMIES?
この記事は Retailer の March - April 2023 版に掲載されています。
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この記事は Retailer の March - April 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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