NVIDIA: An Opportunity of Growth

India is growing on a faster pace banking on its infrastructure growth. The country has attracted global technology vendors to partner in its journey by sharing technologies or by investing in developing technologies. NVIDIA is one such company which has realized the potential of the country and therefore has invested to stay relevant.

- Sanjay Mohapatra

Santa Clara based GPU company NVIDIA has repositioned the company from a mere GPU vendor to a complete platform vendor focusing on four special verticals including Gaming, Professional Visualization, Data Centers and Auto. Shridhar Garge, Head - Strategy, Planning & Programs, NVIDIA says, “These are the four markets that we are deeply involved in on a global scale. Coming to India, our focus is same barring the Auto market. We are very much focused on the driverless cars and driver systems inbuilt cars. This market is not as mature in India as we are seeing globally.”

Although the mainstream market has been influenced by the overall economic slowdown, these specialized vertical markets are not; reason being these are niche areas with low volume size. However, the potential of growth in these vertical markets is high.

“As a platform company, our go to market is through the OEMs or through the channel partners. We are seeing a lot of cloud gaming happening in India. Therefore, we have put in place right infrastructure, which will start working over a period. US is a pilot market, where we launched it first; and we are taking it further to other countries. So, we are seeing a lot of cloud gaming also coming to India from NVIDIA stable,” Shridhar added. “We are also working on certain plan to bring cloud gaming as a service to India.”