Today Kent RO T-Systems Ltd. has three state-of-the-art manufacturing plants in Roorki, Uttarakhand. With an investment of 100 crores, the company is readying up a new manufacturing plant in Greater Noida. The Roorki facility is probably the largest water purifier manufacturing facility India with 1,00,000 sqr feet plant. Currently the manufacturing capacity of the company is 5 lakh pieces per year.
SME WORLD in an email interaction with Dr. Mahesh Gupta, Founder & Chairman, Kent RO systems Ltd.
You started barely two decades ago and became a market leader in the RO systems almost a decade ago in the face of stiff competition from giant corporate houses. How did you manage to win the market in a short span of time?
Well, the story is different actually. It was late 90s when KENT started its voyage and there was no such industry existed in India by the name of WATER PURIFIERS. A handful of brands were trying their fate in this sector by selling very conventional purifiers through door-to-door marketing. Who would have thought that in a couple of years, Indian water purifier industry will become one of the most lucrative sectors for national and international consumer durable brands to peep in and have a pie of over 3500 crore industry.
As of today, people in the country have easy access to RO water purifiers equipped with multiple purification techniques. KENT basically designed RO water purifier with combination of 3 technologies to make it suitable for treating every type of water irrespective of source.
この記事は SME World の January 2021 版に掲載されています。
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この記事は SME World の January 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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