The Ambience Mall, Vasant Kunj, recently organized a three-day long Ambience Carnival, intended to entertain people with live music, fashion, food and entertainment. The carnival had all the ingredients of a perfect mela – it had a food zone, set up in association with The Grub Fest, that had pop ups of well-established restaurants displaying their signature delicacies; there were live musical performances by renowned musical bands and artists; performances by well-known radio jockeys and even a flea market comprising of clothing, accessories, jewellery, home décor and home-made food products stalls.
A mall is no longer just a shopping destination. The idea of adding major Family Entertainment Centres and doing family based events have been gaining popularity rapidly over the last few years. The idea – to substantially extend a mall’s draw, lengthen shopper stay and even increase revenue for tenants. Says Director, Ambience Mall, Arjun Gehlot, “We have also evolved with the times to become a vibrant entertainment destination. We are looking to add more brands and categories in our mall for the convenience of our customers. We also plan to add more leisure activities and entertainment zones to cater to all visitor segments.”
この記事は Shopping Centre News の June - July 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Shopping Centre News の June - July 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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