Phy-gital Retail Will Define Shopping Centres Of The Future

The global retail industry has observed an increasing number of people shopping online in comparison to hitting brick-and-mortar stores. In a bid to understand this phenomenon and to lure the consumer back to the physical store, retailers are going Phy-gital. The future of the shopping mall in particular and the Indian retail industry, in general, depends a lot upon creating a Phy-gital eco-system which will aim to unify consumer journey by leveraging both technology and experiences. Shopping Centre News Bureau brings experts’ views on the factors responsible for elevating consumer experience in-store using technology. Retail leaders also give a lowdown on the disruption which can be expected in the retail and shopping center industry over the next decade…

- Sandeep Kumar

With the increasing relevance of physical and digital eco-systems to coexist as a unified journey for consumers, retailers around the globe are leveraging technology for a seamless Phygital experience. In order to accommodate the evolving demands of the ever-connected consumer, and lure him in, the physical store needs to change its mindset. Traditional retailers need to consider the power of digital transformation and use it liberally to enhance in-store experiences. The brick-and-mortar store needs to go Phy-gital.

The future of the shopping mall and the Indian retail industry depends a lot on creating a Phy-gital eco-system which will aim to unify consumer journey by leveraging both technology and experiences.

At the recently concluded India Fashion Forum 2019, a session was dedicated to this futuristic and all-encompassing discussion which sighted examples of what’s being done in India so far and what can be done in the future along with how can malls and retailers partner on this platform.

The session was moderated by Harshvardhan Singh Chauhan, Central Head of Marketing, DLF Shopping Malls and Deepak Yadav, Head-Retail Expansion, Shoppers Stop. The panel constituted of many heavyweights including:

RA Shah, Head-Property, Trent

Sumit Ghildiyal, VP- Business Development, Max Fashion, Landmark Group

Narendra Pratap Singh, Director-Business Development, Samsonite

Pallav Atreja, Business Head- EBO & E-Commerce, MAS Holding

Siddharth Baid, AVP, Lenskart

Preeti Chopra, National Head & Business Development, Raymond