Are Cheers And 7-Eleven Taking On Hawker Outlets?
Singapore Business Review|December 2016 - January 2017

Singapore’s convenience stores now offer premium meals and are trialling self-service checkouts to cope with the debilitating manpower crunch.

Kiersnerr Gerwin Tacadena
Are Cheers And 7-Eleven Taking On Hawker Outlets?

The two biggest convenience store chains in Singapore recently launched new technologies to compensate for their staffing needs and increase productivity. 7-Eleven Singapore, which has 438 stores island-wide and processes 9m transactions monthly, is in the midst of launching 7-Connect Kiosk, a self-help machine for quicker and more efficient bill payment.

They also employed tap-and-go payment such as PayWave to reduce cash transactions.

Store transformations

Steven Lye, 7-Eleven Singapore chief operating officer, explains why such improvements are being rolled out. He says, “Understaffing is a constant issue within any retail industry. We are in the process of implementing pertinent services such as a self service check out kiosk and bill payment kiosks.”

Lye shares that 7-Eleven is in the process of retrofitting its stores to be more contemporary, and new outlets will include dining areas and parcel collection points. “We have also refreshed our stores with a fresh and brighter look. Some of the larger stores also have seating or standing areas for customers to consume their meals in-store,” Lye says.

Putting seating areas and tables inside convenience stores is popular in countries like the Philippines where more food is served up, but is relatively new to Singapore.

As a result of the new designs, future 7-Eleven stores will need a footprint of at least 800 sq ft. This could mean that smaller hole in the wall convenience stores will be under pressure.

The ease and woes of automation

この記事は Singapore Business Review の December 2016 - January 2017 版に掲載されています。

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この記事は Singapore Business Review の December 2016 - January 2017 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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