For small businesses having a dedicated PR partner, dedicated professional to handle media relations and online reputation could be a luxury. It makes very tough for small enterprises to build media relationships as they already wear many hats.
This cannot make connecting with media professionals any less significant. In fact, press release can help small businesses replace more crucial and expensive advertising campaigns and strategies. So having an effective and in place media campaign is a must and it must be nurtured more attentively. Here are 10 tested and effective tips for small businesses to craft a strong media relationship without having any dedicated resources or personnel to spend a fortune on them.
1. Create an Elevator Pitch:
Not necessarily you need to draft a press release in order to reach media journalist or professionals/bloggers. Being a small business, howsoever small your business might be, you must have an elevator pitch ready to go. What makes it an elevator pitch is its short length which can be told to someone in an elevator. Invest time and efforts to draft a shot yet effective pitch in writing, and dedicate a blog post sharing it so that you can send press and media professionals to your blog through links on social media. Better to have the elevator pitch in multiple lengths – small, medium and large. You do not have to rework on it as per the occasion. You will have the pitch ready to fit any occasion.
2. Identify the Right Journalist:
Every media professional may not find a pitch in your story. You must identify which journalist to target. The professional who works on a story, or regularly write column on the industry or a topic that is relevant to your business, you need to target that journalist. Having a right targeted approach for your story is better than pitching your story to someone who has little or no chance of being interested in it. Search out the blogger or influencer who focuses on small business, especially your industry, your city.
3. Be Visible on Social Media:
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Job Creation: Startups Starting Up!
Do startups create jobs? This could unarguably be one of the most sought after questions in recent times. While it is out and clear that startups make way for employment opportunities, the discussion boils down to the importance of startups in creating jobs. The startup ecosystem indeed plays a major role in job creation and is touted as an economic panacea.
Importance Of Technology For SMEs
We, humans, by nature, tend to be lazy. We always try to make tools, machines, gadgets, etc., to save us time and energy and give us satisfactory results. Technology is the charisma that kept changing our way of living and our style of doing things drastically. Our way of conducting business is also not spared by the Tsunami of technology.
Importance Of Digital Economy
Economic activities that result from billions of interactions between individuals, businesses, data, devices, and processes constitute a digital economy and India is well on its path to becoming a digitally advanced economy. Driven by cheap data cost, faster connectivity, and affordable smartphones, India had over 1,160 million internet subscribers in February 2020, as per the Telecom Regulatory authority of India (TRAI), second only to China.
India's Economic Growth â Can The Startups Redefine?
Recent years showed a considerable rise in the startups of India. During globalization, MNCs or Multi-National Companies had a massive role in Indiaâs economic growth. Now, it seems that startups are revolutionizing the Indian economy. These startups are amplifying the revenue generation and enriching the GDP.
ENTREPRENEURSHIP EDUCATION FOR BUDDING MINDS
In the present economic situation, having knowledge of an academic subject is no longer sufficient for a new graduate. Students are increasingly required to have skills and abilities which will increase their employability, such as: the retrieval and handling of information; communication and presentation; planning and problem solving; and social development and interaction.
CHALLENGES OF ENTREPRENEURSHIP DEVELOPMENT IN INDIA
The Economic survey in 2019-20 using World Bankâs data on entrepreneurship stated that India ranks third in the number of new firms created. However, India ranks significantly lower in terms of intensity when compared with countries like UK and US.
HOW INNOVATION PLAYS AN IMPORTANT ROLE IN THE PERFORMANCE OF SMEs? WHAT ARE SOME INNOVATION FACTORS TO FOLLOW?
Innovation in a business must respect the business strategy in terms of the SME's long-term missions, visions, and goals and is systematic implementation procedures and changes to improve the products and services your company offers. The innovation implementation ensures an appropriate response in terms of increased sales and enhanced customer satisfaction. The image strengthening of your firm will lead to better customer relations with your company and at the same time provide financial stability for the company.
ECONOMIC REFORMS THAT CAN CHANGE THE ENTREPRENEURIAL ECOSYSTEM
The year 2021 marked 30 years since economic liberalisation surfaced in India and writing on this occasion, the richest man of India; Mukesh Ambani said that bold economic reforms such as ending the license âquota raj, liberalisation of trade and industrial policies, freeing up capital markets and financial sector helped our GDP grow ten folds since 1991 and India transformed from an economy of scarcity in 1991 to an economy of sufficiency in 2021.
ROLE OF WOMEN ENTREPRENEURS IN INDIA â THEN AND NOW
As per the 2019-20 annual report of the MSME ministry, among 63.3 million MSMEs that India has, womenâowned 20.4% of them up from 13.72 % in 2013-14. This data supports the fact that there has been growing acceptance of women in entrepreneurial roles but it hasnât always been the case.
TECHNOLOGY AN ENABLER FOR SMALL BUSINESSES
Today times are such that firms operate in a dynamic environment and they must act dynamically too, at least firms should keep an eye on obsolete processes and technologies and replace them with updated versions to stay competitively ahead.
