For small businesses having a dedicated PR partner, dedicated professional to handle media relations and online reputation could be a luxury. It makes very tough for small enterprises to build media relationships as they already wear many hats.
This cannot make connecting with media professionals any less significant. In fact, press release can help small businesses replace more crucial and expensive advertising campaigns and strategies. So having an effective and in place media campaign is a must and it must be nurtured more attentively. Here are 10 tested and effective tips for small businesses to craft a strong media relationship without having any dedicated resources or personnel to spend a fortune on them.
1. Create an Elevator Pitch:
Not necessarily you need to draft a press release in order to reach media journalist or professionals/bloggers. Being a small business, howsoever small your business might be, you must have an elevator pitch ready to go. What makes it an elevator pitch is its short length which can be told to someone in an elevator. Invest time and efforts to draft a shot yet effective pitch in writing, and dedicate a blog post sharing it so that you can send press and media professionals to your blog through links on social media. Better to have the elevator pitch in multiple lengths – small, medium and large. You do not have to rework on it as per the occasion. You will have the pitch ready to fit any occasion.
2. Identify the Right Journalist:
Every media professional may not find a pitch in your story. You must identify which journalist to target. The professional who works on a story, or regularly write column on the industry or a topic that is relevant to your business, you need to target that journalist. Having a right targeted approach for your story is better than pitching your story to someone who has little or no chance of being interested in it. Search out the blogger or influencer who focuses on small business, especially your industry, your city.
3. Be Visible on Social Media:
この記事は Small Enterprise の October/November 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Small Enterprise の October/November 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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