GROWING INTERNET USAGE IN INDIA – FACTS AND FIGURES

Internet accessibility and its usage in India is largely dependent on socio-economic and gender division. According to the statistics in rural India, there are at least 290 million users compared to the 337 million urban Internet users.

- Mamta Sharma

Young Internet Users Growing

This means that the major demographic of Indian internet users’ age from 20 to 29 years and a slightly higher proportion of these users are from rural conditions. In terms of gender, male users are far more than female internet users. And compared to the urban community, the digital gender gap has just increased even more in rural conditions.

500 Million Users by 2023

A large part of the digital Indian population has logged in to the internet using their mobile phones. In the year 2018, a major part of India’s digital population i.e., 29 percent of the country’s total population were already internet mobile users which were expected to increase to about 35 percent or 500 million users approximately by the year 2023.

Digital India – Internet usage Booster

Certain government initiatives like the Digital India campaign have harboured increased availability of cheap data and have offered primary access to the internet across the country. Across rural and urban India, 4G networks are one of the most highly used networks in the year 2019. The passion for social media is common to India with the global users of the world. The internet user count estimated by the year 2023 in India is almost 450 million. The percentage of the Indian population accessing social networking sites is estimated to be 24 percent in 2018 and hit over 31 percent in 2023. The most viewed and popular social networking site in the country was Facebook. India also had the highest Facebook user count in the world for the year 2020 with about 280 million users overall.

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