India’s leading business conglomerate JSW Group has entered the paints business in India with JSW Paints. This is part of the Group’s diversification into consumer facing organized paints sector, according to a company statement.
With the launch of its paints business, JSW Group aims to make a comprehensive offering for consumer homes through steel, cement, furniture and now paints.
JSW Paints is a greenfield venture backed by cutting-edge technology, automation and scale that’s comparable to leading players in the sector. The company will manufacture and market both industrial coatings as well as decorative paints. In industrial coatings, JSW Paints commences operations with coil coatings. In the decorative paints segment, the company will offer a complete range of only water-based paints for interior & exterior walls, wood & metal – various surfaces in homes.
According to industry estimates, India’s organized paints industry is expected to cross 50,000 crore by value by 2020 with a CAGR of 15 percent. JSW Paints has actively studied the market to understand evolving customer dynamics, need gaps as well as global trends. It aims to be a significant player in the Indian paints sector.
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