When Parlour X opened its doors 19 years ago, Director and Buyer Eva Galambos wanted it to be a fashion boutique reminiscent of an art gallery. Her vision was to showcase beautiful works of art with meanings that would resonate with the people viewing and touching them. The boutique was first housed in a Victorian terrace in Sydney’s upscale neighbourhood of Paddington with this vision in mind. “I always wanted to create a space and a feeling of openness where people, no matter who they are or what their background is, can visit and be emotionally moved by what they see.”
Parlour X has developed into a destination. Now located on Oxford Street in Paddington, housed in the oldest church in the area, the boutique’s home makes for a unique shopping experience. “It’s a beautiful space with magnificent multi-coloured stained-glass windows,” Eva describes. “It has been architecturally designed, which means you walk into this beautiful space, which makes you feel good, and you think, ‘I want to be here and I want to indulge.’”
It is Australia’s only multi-brand luxury boutique that is also an e-commerce platform. “We have won the major awards that there are to win in Australia for best boutique so I’m proud of its progress,” Eva beams. “I started with a dream that was small, and it turned into something incredible.”
Eva carries a distinct buying style that is different from others in the industry. “My unique style has contributed to what sets Parlour X apart,” she explains. “My career history in fashion has enabled me to have a viewpoint that I’ve never deviated from in the 19 years of having this business.
この記事は The CEO Magazine - ANZ の March 2020 版に掲載されています。
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この記事は The CEO Magazine - ANZ の March 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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