Culture Eats Strategy For Breakfast.'

MediaCom ANZ CEO Willie Pang says the best strategy is culture – and he has a successful company to prove it.

- Maybelle Lin

A CEO and technologist, Willie Pang has a way of talking about all matters digital that makes you pause. It’s in his fervent excitement when he describes our changing digital landscape, and his profound understanding of its business and commercial aspects. His swift rise to the top at MediaCom this year testifies to his capabilities but, most of all, shows how he leads an inspiring company culture.

MediaCom is one of the top three media agencies in Australia, with 300 staff across Brisbane, Melbourne, Sydney and Auckland. With clients such as eBay, Australian Unity, Uber and Mars, MediaCom leads the new business rankings in Australia. The agency boasts an impressive list of achievements, such as winning the Victorian Government’s Master Agency Media Services contract that successfully put it back on the map.