TRIPLE THREAT

COVID-19 IS THE THIRD BIG HIT TO WINERIES ACROSS AUSTRALIA THIS YEAR, AFTER SEVERE DROUGHT AND DEVASTATING BUSHFIRES. EMILY PIDGEON TALKS TO INDUSTRY EXPERTS TO FIND OUT IF IT’S ALL OVER FOR VITICULTURE, OR IF IT CAN SURVIVE AND, INDEED, THRIVE.

- EMILY PIDGEON

Since it burgeoned in the 15th century, the wine industry has endured some of the greatest challenges in history, including two world wars, the Great Depression and the Spanish flu. And now winemakers across the globe are finding innovative ways to tackle the consequences of COVID-19.

In Australia, Accolade Wines Operations Director Lucy Clements tells The CEO Magazine, many vineyards have taken a triple hit following severe drought, Black Summer – the worst bushfire season the country has ever seen – and now the devastating flu-like virus.

“There’s no doubt it’s been a tough year for the wine industry, first with the bushfires, very low yields from drought and poor set, and now the coronavirus,” Clements says. “But we know we are not alone and that we, Australia and the world, will get through this and come out stronger because of it. The wine industry is a close-knit international community and all regions are rallying around each other to support one another during this time.”

SURVIVAL PLANS

With millions being stood down from their jobs or losing them entirely, it is crucial to support those still able to go to work.

“Our dedicated winemakers are currently in harvest season – one of the busiest times of the year – and are taking particular measures to ensure that they are able to continue caring for the grapes and vineyards,” Clements shares.

Across the industry, winemakers, lab teams, cellar hands and vineyard crews are taking extra measures to be protected in the workplace.