TED Speaker and former Australian Comic of the Year, Marty Wilson explains why CEOs who communicate with humour achieve greater influence, engagement and sales.
“When you’re presenting to a group do their eyes sparkle or gently glaze over? If you’re giving a speech, are they nodding in agreement or just nodding off? At the end of your new business pitch do people write you a cheque, or check their pulse?
STAND UP, STAND OUT
In the age of the internet and social media, when successful businesses need leaders with a strong personal brand, you can’t afford to be forgettable. And funny makes ideas stick.
What are the ads you remember from TV? The funny ones. How many conversations with childhood friends can you remember word for word? Probably none, but how many jokes can you remember? Plenty. Funny implants in our brains far more easily and securely than facts.
So, when you are communicating, if you can wrap your ideas up in some funny it’s like coating your message, your brand and your business with superglue for the brain.
LIGHTEN UP AND LEAD
この記事は The CEO Magazine - ANZ の June 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は The CEO Magazine - ANZ の June 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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