UNCOMPROMISING POWER

POWERICA JOINT MANAGING DIRECTOR BHARAT NARESH OBEROI BELIEVES IN THE POWER OF QUALITY AND EXECUTION.

- Ashton Kobler

Powerica was established in 1984 by Naresh Oberoi. His son, Bharat Naresh Oberoi, started his journey with the company in 1992 when he joined his father to help with his work at one of Powerica’s factories. He worked there for seven years, from Sunday to Thursday. “I started interacting with the workers from an early age,” Bharat says. “Eventually, in 1998, I was asked to work in the office and I was assigned the marketing portfolio. The first task I undertook was to set up a bigger marketing network, find the right areas that we needed to be in and see where the potential was to grow. “My responsibilities then took me deeper into marketing and by 2005, we had grown from 10 to 24 offices.

We had doubled our marketing strength over that period and we have since been recognised as a leading company in our sector in the country.”

Fast forward to 2019 and Bharat now holds the role of Joint Managing Director, although he says he still stays involved with Powerica’s marketing division. He comments that the key to success has been building a strong team around him.

Bharat says he is always seeking out new areas for company growth. “It could be parts of the country that we want to grow in and thus mapping the potential there, it could be the recruitment drives we run to expand our team, or discovering what kind of marketing strategy we want to have in the future to increase the awareness of our brand. As long as there is potential, that’s where we want to be.”

Empowerment is an essential company philosophy and Powerica’s goal is to hire and retain quality people, while training them so that they grow alongside the business.

“We promote people from within our team and give them the opportunity to grow,” Bharat says. “Some people have been with us for anywhere from five to 15 years, and we want to see them at a different level and reach new heights.”