Siddharth Bindra, MD of BIBA, talks to Shipra Srivastava about how the brand is responding to the changing consumers’ need and its expansion.
How has BIBA as a brand evolved in India?
BIBA is growing at an exponential speed over the past few years. The brand has been growing at a CAGR of over 30 per cent in the past 4-5 years, and we are expecting to continue the same. The fashion landscape is changing rapidly and BIBA is leading that part. Innovations will continue to happen within the brands. We will keep adding new categories.
Tell us about your latest summer collection? How thiws time is different from earlier ones?
この記事は The Franchising World の July 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は The Franchising World の July 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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