The growing fashion consciousness, an increase in disposable incomes and more women joining the workforce have turned the western wear segment into a lucrative and highly evolving market. Let’s explore what’s in-store for the future.
Women across metros and smaller cities are increasingly embracing western wear, making it one of the fastest growing categories in apparel segment. The category is gaining traction owing to growing fashion consciousness among Indian women, increasing disposable income and more women joining the workforce.
The apparel market in India is estimated at $45 billion and is expected to touch $200 billion by 2025, according to a study conducted by consulting firm Wazir Advisors. Besides, women’s western clothing market is growing at a CAGR of 35-40 per cent.
This growing market has urged not only national brands to expand fast but also international brands to invest here.
この記事は The Franchising World の May 17 版に掲載されています。
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この記事は The Franchising World の May 17 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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