The online fashion rental market in India is pegged at $3-4 billion and is growing at a healthy rate due to continuous explosion of startups in fashion renting business
It is a long cherished dream of many Indian brides to wear Manish Malhotra or Sabyasachi Mukherjee designed outfits on their D-Day. On an average, these designer labels are retailed at a minimum price band of over a lakh rupees, spending such enormous amount for a single occasion can be a costly affair for many. However, online luxury renting, a new concept which allows luxury fashion at affordable prices, is gaining immense popularity. As per the media report, online fashion rental market in India is pegged at $3-4 billion and is growing at a robust rate due to continuous explosion of startups in fashion renting business. Speaking on same, Aanchal Saini, CoFounder & CEO, RENT IT BAE, said: “Every woman should dress beautifully without having to spend a fortune of her earnings. RENT IT BAE solved this dilemma by introducing a niche fashion rental service by offering a plethora of brands and designer labels at 10-15 per cent of the retail price.”
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HOW DAVID BEATS OUT GOLIATH
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There is an increasing interest in hotel development activity in Tier-2 cities, with 54% of the total signings taking place in these locations.
