It is a fact that the manner in which products are branded is pretty much the same as that in which services are. However, it is also true that branding a service-based small scale outfit is tougher than the difficulties which come the way of product companies.
Services, as we are well aware, are not tangible quantities. Each client for a service looks out for something different in the service they wish to be provided. At times, if the client experience is not good enough, they can go all out to spoil the reputation of a given company. Word of mouth publicity is all the more important in small units which have localized kind of servicing for them. On the other hand, positive reviews from customers will really beget more customers for them. If we enjoy a good service or for that matter something not up our street, we are likely to talk about it with friends and peers. In this manner, we are building up or demolishing the reputation base for that company.
What are the basics of branding?
Branding, in essence, stands for making use of marketing and communication tools for nurturing an image in customers’ minds. Also, it means trying to enhance the popular perception of your company name, its work, its line of speciality in a segment as large as is possible. This will increase the number of potential buyers in the case of products and clients in the case of services. When a customer sees your product or service come in an advertisement in a newspaper or on television or radio, it should be something positive in their minds. They should speak out in good tones about what it is that you are selling – be it a product or a service. Trying to beget an image of top quality, price, service and line-up is the best thing that the marketing team can organize for its own company. As and when even a small prompt comes up, the customer or client should be able to pinpoint the company and seal the deal in its favor.
What are the criteria in service branding?
この記事は The Observer of Management Education の July 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は The Observer of Management Education の July 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Workload Management: Why Is It Essential In The 21st Century
The workload management is the procedure of distributing the work among the employees of the organization.
THE CHANGING ROLE OF THE FACULTY MEMBERS OF B-SCHOOLS
Teachers of the day of yore. Mentors of yesterday.
‘‘The goal is to inspire and empower students to be the best they can be''
- Dr. Sivakumar Alagumalai, Professor and Dean (Undergraduate – Global)
Work on your presentation skills
“Everything can sell if you have the ability to sell it” In the field of management you need to have good skills of presentation. PPT presentation is important for Advertisement, Management, and business etc.
Slow and steady job growth
Five reasons why manufacturing careers will flourish with the growth of innovation and globalisation
Setting an alternative route
Want to study an MBA but don’t want to spend thousands of dollars in tuition fees? there are several ways you can get a degree or take MBA courses at no cost.
Right approach!
A millennial employee is one who has a diverse set of opinions, is fascinated by new technologies and is collaborative by nature. the most distinctive feature of these new-age employees is their approach towards work, which is quite different from the generations before them.
For Heighten Performance
“A man who refuses to admit his mistakes can never be successful”
Leadership vs Management
Leadership and Managers are two widely discussed topics.
ELEVATING THE HUMAN EXPERIENCE IN WORK AND BUSINESS IS THE MOOD OF THE MOMENT
The human experience: and that too while conducting business activities.
