A bride is special, and no stone should be left unturned to make her feel like the most beautiful person in the days leading up to her day. This seems like the ideal that KK Jewels in Ahmedabad is following. With them, wedding shopping is not limited to going to the store, paying for the jewellery and then stepping out. The association continues with the jeweller’s unique initiative called ‘Bride of KK Jewels’.
Under the initiative, the jeweller organizes an hour-long event for the bride on the day her jewellery is delivered. The bride and her family get dressed in the jewellery they have bought and get to cut a cake presented to them by KK Jewels to commemorate the occasion.
Kailash Kabra, managing director of KK Jewels, said, “At KK Jewels, our only focus is the customer. Generally, with bridal purchases, the whole family is a part of the experience. People also visit the shop multiple times before they finalize all the pieces. This cements a bond between them and our team. To accentuate this further, and make it a momentous occasion we have designed a special ceremony for the bride at our store.”
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