KK Jewels immortalizes wedding jewellery shopping for the bride's family
The Retail Jeweller|November - December 2020
An initiative that wrings out a tear of happiness from the family, ‘BRIDE OF KK JEWELS’ makes a bride feel how she should feel before her big day— special like a queen
KK Jewels immortalizes wedding jewellery shopping for the bride's family

A bride is special, and no stone should be left unturned to make her feel like the most beautiful person in the days leading up to her day. This seems like the ideal that KK Jewels in Ahmedabad is following. With them, wedding shopping is not limited to going to the store, paying for the jewellery and then stepping out. The association continues with the jeweller’s unique initiative called ‘Bride of KK Jewels’.

Under the initiative, the jeweller organizes an hour-long event for the bride on the day her jewellery is delivered. The bride and her family get dressed in the jewellery they have bought and get to cut a cake presented to them by KK Jewels to commemorate the occasion.

Kailash Kabra, managing director of KK Jewels, said, “At KK Jewels, our only focus is the customer. Generally, with bridal purchases, the whole family is a part of the experience. People also visit the shop multiple times before they finalize all the pieces. This cements a bond between them and our team. To accentuate this further, and make it a momentous occasion we have designed a special ceremony for the bride at our store.”

この蚘事は The Retail Jeweller の November - December 2020 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は The Retail Jeweller の November - December 2020 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

THE RETAIL JEWELLERのその他の蚘事すべお衚瀺
How Dubai Governs Its Gold
The Retail Jeweller

How Dubai Governs Its Gold

Dubai’s high standard of gold quality and trade transparency combined with a jaw-dropping 98% compliance level, makes a perfect case study for how India needs to emulate the best practices that lures buyers from world over to the ‘City of Gold’

time-read
2 分  |
May - June 2021
HUID: Paralyzed by incapacity
The Retail Jeweller

HUID: Paralyzed by incapacity

The one clarity about hallmarking and HUID at present is that there is none. Here’s the long and short of the HUID capacity constraint.

time-read
10+ 分  |
May - June 2021
Mozambican masterpieces by FURA
The Retail Jeweller

Mozambican masterpieces by FURA

Rubies are rarer by far than diamonds — and some of the finest rubies today come from Mozambique. Mindful of the opportunities, FURA Gems, a fast-moving young mining company, is resolute in expanding the ruby market even as it gets ready to hold its inaugural ruby auctions in Jaipur this month.

time-read
5 分  |
May - June 2021
HUID: India's quest for GOLD PURITY EXCELLENCE
The Retail Jeweller

HUID: India's quest for GOLD PURITY EXCELLENCE

The Indian gold jewellery sector’s journey towards hallmarking has been long, slow and bumpy. Although voluntary hallmarking became available in April 2000, compromised gold was still widely sold in the market — a fact of which neither public nor government was ignorant. In June 2021, however, hallmarking became mandatory. Manufacturers, jewellers and consumers now must quickly come to grips with the new purity norms, which juxtapose a unique six-digit ID for each item with the utterly inadequate state of India’s hallmarking infrastructure. The Retail Jeweller weighs the pros and cons of this sharp turn in the current, mid pandemic moment, when the gems and jewellery industry is more dependent than ever on gold sales.

time-read
8 分  |
May - June 2021
INTERVIEW - SACHIN JAIN
The Retail Jeweller

INTERVIEW - SACHIN JAIN

De Beers is undergoing an unprecedented transformation by returning to the root and adding its tag of assurance to develop a fortified position for its partners and indisputable trust for consumers in years to come. Ahead of the De Beers Forevermark annual Forum 2021, Soma Bhatta speaks to Sachin Jain, MD, Forevermark India, about the massive internal and external changes that the organization is undergoing and what it means for De Beers’ Indian stakeholders.

time-read
5 分  |
May - June 2021
INTERVIEW - AJOY CHAWLA
The Retail Jeweller

INTERVIEW - AJOY CHAWLA

As long ago as the early 2000’s, Tanishq, the preeminent brand in organised jewellery retail, made known that gold purity standard in India is questionable. It equated purity with trust, winning over millions of customers. Will mandatory hallmarking erode that lead? Not so, Ajoy Chawla, CEO, Jewellery Division, Titan Company Limited, tells Soma Bhatta - trust is an edifice of many levels, and purity is only the first one.

time-read
6 分  |
May - June 2021
INTERVIEW - COLIN SHAH
The Retail Jeweller

INTERVIEW - COLIN SHAH

As IIJS 2021 gears up to resuscitate the trade sentiment with its comeback physical show in Sept 2021, Colin Shah, Chairman, GJEPC speaks to Soma Bhatta about its role in steering domestic policies, plans to scale up India footprint, and why it needs to first build domestic demand in order to become a reliable

time-read
3 分  |
May - June 2021
INTERVIEW - SHAILESH SANGANI
The Retail Jeweller

INTERVIEW - SHAILESH SANGANI

IIJS 2021 has surprised the trade for many reasons: the highest number of exhibitors ever in the history of the show; forty percent larger show space and shifting base to Bengaluru after a three-decade plus unbeaten stint in Mumbai. Shailesh Sangani, convener, national exhibitions, GJEPC, speaks to Soma Bhatta about the key highlights, trade expectations and why retailers should brave the odds to visit the upcoming show.

time-read
4 分  |
May - June 2021
GOLD: A Modern Rendition
The Retail Jeweller

GOLD: A Modern Rendition

World Gold Council’s ‘You are Gold’ Campaign to excite millennials about gold purchase.

time-read
5 分  |
May - June 2021
From the earth, for the earth: How natural diamond miners are rehabilitating nature
The Retail Jeweller

From the earth, for the earth: How natural diamond miners are rehabilitating nature

Diamond is in a very eventful phase in its global trade history. There are discoveries such as the 1,098 carat diamond by Debswana, a joint venture between De Beers and the Botswana government. Natural diamonds no longer adorn a woman with its beauty only, the members of Natural Diamond Council are giving their all to conserve the environment with better technology. And this is exactly where Natural Diamond Council is making a difference inimitable in scale and heart. Let’s understand better.

time-read
2 分  |
May - June 2021