AR, VR, MR, and AI have been around for quite some time now, and today, these technologies have evolved in a way that they find application in almost all fields imaginable. The pervasive nature of these technologies is such that they seem to be gradually becoming less of an option and more of a norm. Here are trends to watch out for in this space.
Disruptions and innovation in technology have been so rapid that the latest becomes obsolete even before you have mastered it. The rapid progress is towards minimizing human intervention and making arriving at decisions a lot easier. They aim to simplify life.
Technology enthusiasts and technocrats have invested considerable time in analyzing, debating, and concluding that the need of the day is to understand various trends by capturing data and to ease out decision making with tools that guide to engage and own.
Intelligence and experience will be the driving factors for businesses to impress and scale. Anything that is a catalyst or an engine to making tasks easier and experiential will be embraced. It is believed, 80% of the population will directly or indirectly be a participant of the digital ecosystem. Immersive experiences will blur the lines between the real world and virtual world. Technology that interactively engages and provides experiential encounters while providing dynamic and real time response will be extensively deployed and exploited to bring to ‘life ’.
Approximately 50% of the world’s population uses the internet for various purposes and 50% of these users are active on social media. Asia alone has 45% of internet users. India is gradually building its reach with 34% of its population being regular internet users and 300 million owning smartphones. Around the world, it is said, there are approximately two billion online video game players.
The access to internet, busy lifestyles, value for time, the need for ‘seeing is believing’, and quick decision making have pushed technocrats and technology companies to develop products and solutions that not only address needs, but also create entertaining and experiential content.
この記事は The Smart Manager の July-August 2017 版に掲載されています。
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この記事は The Smart Manager の July-August 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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Customers For Life
The history of General Motors in India can be traced back to the 1920s, when it became the first automotive company to set up an assembly plant in the country. The relationship since then has not been as fruitful as GM would have hoped. GM’s flagship brand, Chevrolet, was introduced in India to build upon the success of the popular Opel marque. However, success has been fleeting at best—an issue that GM India is determined to rectify. It aims to do so by adopting a two-pronged approach: using customer feedback to influence product development, and delivering a superior sales-to-service experience.
The Digital Shift
… technology will radically disrupt HR in the near future. Indeed, it is already changing the way HR works and the role it plays and opening the door to a new type of “digital HR” function.1 The rise of digital and social media is changing the dynamics of HR and creating new ways of hiring, engaging, and retaining employees.
The Story Of Telling
“The best brands are built on great stories,”* this remark by Ian Rowden best captures the strategy of diligent brand building. Much more than attractive logos or the products themselves, what builds a brand is how successfully a story is woven around it. Brand marketers have to be good storytellers indeed.
Complexity Is Simpler Than You Think
Kay Kendall and Glenn Bodinson, authors of Leading the Malcolm Baldrige Way, shatter myths about excellence models such as Baldrige and EFQM.
Proponents of Isolation Never Become Victors
Multilateralism in the political and economic space has always led to frameworks that favor the mighty. WTO was no exception. With agriculture kept out of its purview, it could never become a truly fair and free trading system. China was the only large emerging economy that exploited relative openness in low-cost manufactured goods to take full advantage of the system. Other emerging economies could at best garner minor gains.
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Professor Stephane Garelli on growing isolationism.
A Win-Win Game
Business is not a sport where some stakeholder has to lose or fare badly for others to do well. Building an atmosphere of trust and transparency between all stakeholders will help companies retain them even during adverse times.
A Sustainable Model
With a total market value of $4.3 trillion and an employment base of at least 1.3 million direct employees and millions of others indirectly employed, platforms have become an important economic force.*Companies today are constantly looking for ways to build platforms—Infosys Ltd announced its plans of monetizing its platforms to make them a $2 billion business by March 2021. But are all platform businesses successful?
Custom Made
…three in four consumers said they receive too many emails from brands, and one-fifth said they could not handle the current volume…69 per cent have ‘unfollowed’ brands on social media, closed their accounts or cancelled subscriptions.*In these times, when the market is flooded with products and services, the most efficent way to engage customers is to offer them customized content. To achieve this, brands need to focus on observing the nuances of individual preferences.
