Is Your Thinking Flawed?
The Smart Manager|May - June 2017

Robin Speculand, founder and CEO of Bridges Business Consultancy Int, dispels myths surrounding strategy execution.

Is Your Thinking Flawed?

Myths BUSTED

With more strategy executions failing than succeeding—67% succeed according to our 2016 research—my aim is to challenge your beliefs. Why? Because if we constantly fail at something more than we succeed there must be a flaw in our thinking.

I have been researching and consulting companies in strategy execution for seventeen years and over that time I have seen leaders habitually repeat the same mistakes. Strategy execution is in its infancy but is becoming more important in business as organizational and strategy life cycles are becoming shorter. In the 1950s the average company would live for 61 years, today it is eighteen years. Almost 52% of the Fortune 500 companies since 2000 are gone. According to Professor Richard Foster from Yale, “By 2020, more than three-quarters of the S&P 500 will be companies that we have not heard of yet.”

Just 20 years ago it was not unusual to have a strategy for 10 years. Today, the average strategy is three to five years. These shortened life cycles mean that when a company plans a new strategy, the pressure is to deliver on its promises to stakeholders by doing it right the first time, and for that to happen, five key beliefs have to change.

01 execution planning is done after strategy planning

Strategy planning was introduced as a discipline in the mid-1960s. Since then, organizations are striving to develop their ability to craft strategy and we are still learning. For example, we understand the word ‘strategy,’ but we do not have a common global definition for it.

この蚘事は The Smart Manager の May - June 2017 版に掲茉されおいたす。

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この蚘事は The Smart Manager の May - June 2017 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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