RSWM inks strategic partnership with HeiQ to offer anti-COVID fabric under Mayur brand

Meeting the safety concerns of consumers and offering them a viable and secure solution against COVID-19, India’s leading textile manufacturer RSWM Ltd. has announced its latest innovation with the launch of anti-viral fabric range ‘ViroSecure’. The new range has been launched through a strategic technology partnership with HeiQ* that lends its antiviral Viroblock** technology to formulate a protective coating on the fabric to offer 99.99% protection against SARS-CoV-2 in just 30 minutes. With ViroSecure, RSWM is targeting 20 percent of sales in FY 2020-21.

Speaking on the launch, Mr. Suketu Shah, CEO and Business Head, Mayur Suiting and LNJ Denim said, “As the world reels under COVID-19 impact, we, as a company have the responsibility towards our consumers, and are committed to equipping them with the resources to adapt to this new normal. With a legacy of over five decades, RSWM has been offering innovative solutions in the suiting as well as denim segment and meeting the fabric demands of our discerning consumers. Towards this, we are pleased to launch the ViroSecure fabric range that offers anti-COVID protection against the spread and transmission of the pathogen. Together with our partner HeiQ, we aim to become a reliable choice for consumers to bring in a seamless continuity to our lifestyle, enabling a secure and future-ready environment. We are launching ViroSecure under our celebrated Mayur fabric brand, but will soon introduce the technology in our denim category under LNJ Denim. There is a significant uptake in the demand for the anti-viral fabric technology and with this; we are targeting 20 percent of the sales from the ViroSecure fabric in this fiscal.”