Right On Track

By improving first attempt delivery rates with technological advances, the optimal route to your customer’s heart can be decoded.

- Krishna Khandelwal

The simple joys of life have come a long way from the time when collecting enough berries in the jungle for a full meal sufficed. Cut to modern times, when tearing open cartons to try on those brand new pair of hot red stilettos can paint your day happy. It’s not a surprise that we have grown accustomed to instant gratification, which companies feed to us, like parents pampering a child for a simple exchange of love and affection.

However, in the case of a company and its customers, on the failure of instant gratification, there is no parental bond holding loyalty in place. Studies show that 69 per cent of customers won’t shop with a retailer if an item they purchased is not delivered within two days of the date promised. This is why falling customer retention rates and brand loyalty through last-mile delivery challenges can pose a vital problem to the sustenance of your business.