Business model innovation is core to our USP
Visual Merchandising and Retail Design|March 2020
Launched by Ayushi Gudwani in 2016, FableStreet, a technology-enabled premium work wear brand, offering custom fits for women, recently raised INR 21 crore in Series A led by Fireside Ventures. The brand aims to utilize the newly raised funds to enter offline retail with new product categories, and adopting an omnichannel model. In a chat with VM&RD, Ayushi Gudwani, Founder and CEO, FableStreet shares how the brand plans to elevate in-store experience through retail touchpoints, what expectations they have from execution vendors and much more.
- Mohit Manghani
Business model innovation is core to our USP

Can you share a brief overview of FableStreet? What drove to its launch? What were the key market drivers?

FableStreet was launched with the vision of creating and delivering international quality work-wear designed to fit Indian body types at affordable price points. The brand provides timeless, versatile styles, tailored fits and functional details in luxury fabrics, keeping the professional sensibilities and comfort of working women across India and globally. After accumulating an invaluable data pool on the various types of body shapes, the brand devised a ‘Tailored Fit’ algorithm that requires just 3 body measurements (chest, waist and hip) along with height to extrapolate the remaining measurements with great accuracy.

Having registered a growth of 50% Q-o-Q, how do you view your success? What do you think has contributed majorly?

Brand USP - The real differentiator for our business is the experience of buying FableStreet backed with a great product (garment), tailored to your fit. We are the only brand, globally, which works with “My Style, Your Fit” concept where we offer custom fits, by just taking 3 body measurements online.

この蚘事は Visual Merchandising and Retail Design の March 2020 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Visual Merchandising and Retail Design の March 2020 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

VISUAL MERCHANDISING AND RETAIL DESIGNのその他の蚘事すべお衚瀺
The Curated Art Of Window Shopping-Delhi
Visual Merchandising and Retail Design

The Curated Art Of Window Shopping-Delhi

The new AIS Window experience center in Delhi designed by Four Dimensions Retail Design redefines the whole experience of buying window solutions in an immersive spatial narrative that blends storytelling and cutting edge technology.

time-read
4 分  |
March 2021
Retail @ Small Town India: Way To Go?
Visual Merchandising and Retail Design

Retail @ Small Town India: Way To Go?

Even as markets get re-adjusted to a post-Covid reality and retail brands realign their business strategies to shifting market dynamics, India’s tier2-3-4
markets might just be what the retail economy needs to get back on growth track.

time-read
3 分  |
March 2021
Where the police go to shop - RAJKOT
Visual Merchandising and Retail Design

Where the police go to shop - RAJKOT

Designed by IKS ARCHITECTS, the Dhiraj Police Store in Rajkot, Gujarat, has been conceptualised to craft a unique retail experience. Located in an urban dense fabric on the ground floor of a commercial building near the old city, the government licensed store is designed to serve the police force and associated dignitaries.

time-read
3 分  |
March 2021
For the love of Laminates
 SURAT
Visual Merchandising and Retail Design

For the love of Laminates
 SURAT

The EightxFour Experience Centre by Shivshakti Laminates is an experience centre of a leading laminate and veneer retailer of Surat, created in an erstwhile textile manufacturing unit. Designed by Utopia Designs, the centre’s design focuses on effective display strategies, both tried-and-tested and new, within an industrial vocabulary.

time-read
3 分  |
March 2021
Tyre retailing takes experiential route with Bridgestone Select +
Visual Merchandising and Retail Design

Tyre retailing takes experiential route with Bridgestone Select +

Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .

time-read
2 分  |
March 2021
When design enables purchases in a hypermart - DELHI
Visual Merchandising and Retail Design

When design enables purchases in a hypermart - DELHI

Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.

time-read
3 分  |
March 2021
High on hospitality - RAIPUR
Visual Merchandising and Retail Design

High on hospitality - RAIPUR

Spread over an area of 50,000 sq. ft., and designed by Raipur based Azure Interiors, Clarks Inn Suites,the 52 key suites hotel is all about elevating the experience quotient of the space.

time-read
2 分  |
March 2021
The Design Divas

Visual Merchandising and Retail Design

The Design Divas


It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on


time-read
5 分  |
March 2021
Reformed, restyled & restored - MUMBAI
Visual Merchandising and Retail Design

Reformed, restyled & restored - MUMBAI

Mumbai based Miyabi store designed by NACL ( Natasha Aggarwal Creative Living) is a stress-free fashion space that enables customers to browse and shop in a relaxing retail ambience.

time-read
3 分  |
March 2021
A rich narrative with diverse materiality - AURANGABAD
Visual Merchandising and Retail Design

A rich narrative with diverse materiality - AURANGABAD

Pehnawa is a three-storey fashionwear outlet in Aurangabad, designed by Portico Design Concepts. Spread across 5,400sq.ft., the space’s striking design adds its own muscle to the showroom experience.

time-read
3 分  |
March 2021