With business leaders and SME owners scrambling to adjust in what has become a highly volatile and unpredictable operational environment, one thing needs to be very clear: we cannot simply apply old ways of doing things to new problems – instead, leaders now need to look at every aspect through the lens of ‘COVID-eyes’. Practically speaking, this means viewing almost every aspect of business, finance and leadership as an opportunity to re-imagine – and to rebuild in a way that reflects the vastly different environment which the pandemic is currently shaping.
Given the economic challenges that lie ahead, and the need for a dynamic and rapid recovery, there are four ways in which business leaders can approach the task of re-invention with new, COVID-eyes:
1 SUPPORT THE ECOSYSTEM
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