Strong Visuals Are Vital

The ability to present high-quality, 'real-feel' images is a crucial part of connecting with audiences in your eCommerce store. This draws their interest and provides an online shopping experience that they'll want to return to.

We’ve all been there before. You’re scrolling through your favourite online retailer looking for a new set of workout gear, a new outfit, or a gift for the friend who has everything. But, what does the product look like on a real person? Why can’t I see all the colours? Where are the specs? As leading eCommerce visual specialists Studio[K]irmack will tell you, high-quality product photography and videography is the difference between a full cart ready for checkout, or a quick switch to a competitor site. So, how can businesses get this right?

Consistency is key

For Craig Bellingham, Founder and CEO of Studio[K]irmack, the key is to gain consistency in the product look and ensure the right details are captured. As he explains: “Businesses need to be able to present a seamless, distinguishable look for their products. A confused, inconsistent set of product images does not inspire confidence in the customer, and ultimately can affect whether they decide to buy the product. The research is clear: Sites with better product imagery and more product videos have higher sales, and equally importantly, fewer returns.”

Give them options

In addition to consistency, giving the customer options is an important part of nailing their consumer experience. For apparel, accessories and jewellery, flat lay images, which show stitching, fine detail and even the creases of the fabric, present a detailed offering to the consumer.

Adequate lighting, the careful hand of a seasoned stylist and natural placement are all key components to getting the right shot.