Take Action, And Shift Out Of 'Survival' Mindset

Lay the foundations for long-term recovery instead.

- Sandra Beswick

The Coronavirus pandemic has had a tremendous impact on business, and has created significant uncertainty about what lies ahead. This ‘unknown’ can have the effect of crippling business leaders from making decisions or taking strategic action. Yet taking action and planning now is vital for survival.

“Businesses need to shift out of their ‘survival mode’ mindsets and start to lay the foundations for longer-term recovery. While businesses have seen their revenues drop dramatically almost overnight, the worst thing leaders can do is panic and make ‘knee-jerk’ decisions,” says Sandra Beswick, Director at Fluence Capital.

“This crisis has highlighted the need for more future-focused thinking, and while the unprecedented circumstances make it difficult to prepare, having a plan for various potential scenarios helps businesses to create strong future-proof strategies, and ensure longevity.”