It Is A Plumazing Affair

India’s one-of-its kind retail restaurant, Plum by Bentchair has created quite a stir amongst the cosmopolitans. First launched in Mumbai and then in Delhi, this fi ne-dining restaurant has become the ‘it’ place for Instagrammers as it has the surreal experience and interiors along with the best curated panAsian menu in the offering to click Instagram-worthy pictures. Priyank Sukhija and Natasha Jain, Founders, Plum by Bentchair, were in conversation with FoodService India and discussed their brand’s attributes and vision.

- Priyank Sukhija And Natasha Jain

What is the customer and value proposition of your brand for the guests?

Plum by Bent Chair is India’s first true retail restaurant. It is an amalgamation of two different companies, concepts, and industries embarking as one. It is a specialty fine-dining restaurant that includes details in décor and furniture but also serves an array of lip-smacking dishes from pan-Asian cuisine. Plum, as a concept, believes in creating an experiential dining experience with plenty of room to gaze through the select featured collections from Bent Chair. From the food to the crockery and the chairs, you can buy everything you see at the outlet.

What is the kind of positioning your brand is looking to create?

As it is the first retail outlet, we are planning to position it into retailing as a one-of-its-kind concept complimented by lush and breathtaking interiors. Plum has over 200 food and decor items featured throughout the venue.

Please offer a detailed lowdown of your establishment’s:

Menu offerings: The menu at Plum features an authentic pan-Asian cuisine. The menu allows you to choose from delicious treats and dishes like seafood wontons, Nutella banana sushi, Mongolian sliced lamb, California uramaki, spicy barbecue chicken bao and more. From tapas bar to sushi, chirashi and ceviche, and more. Plum is an epicurean’s paradise. Sharing platters and burger concepts add a quirky element to the menu. There is pizza served in small and large plates, rice and noodles, and a detailed dessert section as well.

Price: Dishes at Plum are decently priced for the flavour, ingredients, and presentation they hold. A meal for two can be enjoyed at Rs 1800/in the restaurant. The signature cocktails are also reasonably priced, keeping in mind the ingredients, as well as the positioning of the brand targeting in the market.