Multiplexes And Food Business

In-cinema dining is turning out to be serious business as F&B contributes around 30% of the total revenue that any multiplex chain earns. The amount which people spend on tickets is similar to the one they spend on food and that‘s how the business becomes sustainable.

- Dina Mukherjee

It is rightly said that films and food go hand in hand today. With consumers spending more at cinema halls and with online ticketing gaining prominence, multiplex operators are increasingly focusing on improving their revenues from the food and beverages segment. From setting up own F&B division to offering curated menu to enabling online offers like the Movie ticket + Food combo offer, multiplex operators are doing different things to shore up revenues.

In Carnival Cinemas, consumer spends on F&B ranges anywhere between Rs. 50 and 80 per head compared to an average cost of movie ticket at Rs. 150-160. We are hoping that the food and beverage revenue would grow by another 10 percent.

Indian multiplexes have been havens of tempting and delicious food & food is actually one of the first things which come to our mind when we think about watching a film at a multiplex. But going to the movies can be quite an expensive affair; after all you always get tempted and order extra butter on your popcorn. Then there’s the smooth waft of warm caramel that lures your taste buds every single time and you thoughtlessly order another box of caramel and cheese popcorn. By the time you know it, you’ve downed lots of calories without even realizing. If you’re a movie buff who never misses a single flick, you’ll know exactly what we’re talking about.