So what if people aren’t hitting the brick-andmortar shops much these days? Fashion designer MAX TAN will bring his shop to your home.
THE MOST EXPENSIVE PART ABOUT HOLDING A FASHION SHOW… “Varies from brand to brand. For big brands, the money goes toward the venue cost, hiring the models and a casting director, PR, flying in guests for the show, etc. For an emerging label like us, the bulk of it goes into the venue and show production like lighting and sound. I’d do it guerrilla style if I could, but the market here here still wants a bit of [high] production value in fashion shows and that’s where [Singapore Fashion Week organiser] Mercury steps in to help. We were at Copenhagen Fashion Week for three years and guerrilla style fashion shows are common there. I’ve seen shows at carparks, housing neighbourhoods and even a laundry store that was converted into a little cocktail area. My first show there was in an old railway station, but I can’t replicate that in Singapore.”
I FIRST GOT INTO DESIGN WHEN…
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この記事は 8 Days の Benedict Cumberbatch 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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