Taneth Jiraswakedelok, CEO & co-founder of Divana, on maintaining lasting relevance within the Thai spa industry
Jiraswakedelok explains, “Divana hand cream was the first item introduced to the public 16 years ago, originally as a complimentary gift for walk-in guests who didn’t have a chance to experience our services because we were fully booked at the time, yet didn’t want to disappoint them. At least we could provide an impressive part of the Divana experience the moment they first stepped in.”
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