The Zoya Factor

HELLO! walks through timeless luxury at Zoya’s newest diamond boutique at Ambience Mall in Gurugram, a plush new address to house the brand’s exquisite designs

When it comes to gifting, nothing compares to the gesture or charm of something that is both meaningful and eternal. With Zoya, from the House of Tata, in perpetual pursuit of redefining how one perceives luxury jewellery, we get myriads of options to do just that. The luxury atelier now aims to offer a one-of-a kind experience through its new boutique at Gurugram’s Ambience Mall. As part of its expansion, the bespoke address with lush, feminine interiors, welcomes all the women of today, who are beautiful, confident and powerful in their own unique ways, to enjoy Zoya’s exquisite designs.

A tale of heightened aesthetics

Tailor-made for the discerning, aesthetically astute woman, Zoya’s plush new store reflects its innate flair and unwavering commitment to impeccable craftsmanship. Housing Zoya’s iconic collections, the boutique has on display generously spaced pieces of finely crafted wearable art, with a refreshing interplay of minimal and intricate. A statement chandelier, glowing bright over beautiful gems and jewellery, aptly resonates with the tranquil interiors.

The boutique also embodies Zoya’s distinctive global spirit that’s rooted in Indianness — an aspect that caught the eye of actor Aditi Rao Hydari, who attended the opening of this Gurugram store.

“I was delighted to attend the launch of Zoya’s new store in Gurugram,” she says. “Zoya’s jewellery is exquisite, and as an artist, I love seeing how myriads of inspirations are brought to life to create signature pieces that are very distinctive. The store is a lovely extension of that same spirit.”

Impeccable customer experience