Think of someone in the world you know with a strong personal brand? Maybe you’re picturing a personality like Oprah Winfrey, Richard Branson,Lady Gaga, Steve Jobs or Sheryl Sandberg. Their personal brands have helped them manoeuvre the business world and become global success stories – and not by accident. They’ve put effort into defining their brand, which means we know what they stand for and what they’re all about.
But personal branding isn’t just for the rich and famous – it applies to you, too. As JeffBezos, founder and CEO of Amazon, says, ‘Your brand is what people say about you when you’re not in the room.’
Hence, regardless of what role or industry you work in, you need to have a strong, clear personal identity, a good sense of who you are, what you value and support, to be able to navigate and fast-track your career.
この記事は OK! Magazine Australia の October 21 2019 版に掲載されています。
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この記事は OK! Magazine Australia の October 21 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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