Sure, she’s the world’s youngest self-made billionaire, but Kylie Jenner remembers a time when her make-up empire was just a dream. ‘Something I just became obsessed with was lips and lipstick, and how wearing lipstick made me feel,’ the 22-year-old KUWTK star explains. ‘That’s kind of how Kylie Cosmetics started.’
And while yes, you could definitely argue that being part of the KarJenner conglomerate gave her a head start, Kylie followed one of the main rules of business: stick to something you’re passionate about. Business strategist and Visible author Nicola Moras reveals the five key points you need to know…
1 CHOOSE WISELY
Let’s face it, setting up a business and getting it going can be tough, challenging and gruelling. From the time it requires you to put in, through to the incessant amount of energy required, you have to be passionate about what you’re creating. Alternately, build a business around something you’ve already got lots of experience with. This way, you’ll know how to get things moving fast and sustainably.
2 DON’T SWEAT OVER COMPETITORS
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