Leading sportswear brand ASICS has a new identity, courtesy of Bruce Mau Design. We discuss whether the design makes the cut...
“Bruce Mau Design (BMD) worked closely with ASICS to explore new ways to express the brand, and rethink core elements – while still using its iconic Spiral logo. The studio also helped to position ASICS as a lifestyle athletic brand while still staying true to its core performance heritage. The new identity and brand system are inspired by the joy and positivity that sports bring to all aspects of life.
この記事は Computer Arts - UK の October 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Computer Arts - UK の October 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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