Giving It A Whirl

How sharing and playfulness is being placed right at the heart of a new toybox subscription brand.

Looking to prove that life is more fun when we share, Whirli is a new global subscription service aiming to reduce the waste garnered from unwanted children’s toys by letting subscribers send them to others. Think Noel Edmonds’ Swap Shop, but updated for the modern era. To launch this first-of-its-kind business entrepreneur Nigel Phan enlisted the aid of London-based branding agency Ragged Edge, who handled such important aspects as naming, strategy and identity.