Small Is Beautiful

Jamie Ellul, founder of Bath-based Supple Studio, explains why he thinks small agencies are the future

- Jamie Ellul

Following the recent rebrand of Sky Sports by Nomad Studio, I put out a thought or two on Twitter suggesting that the days of the big branding agency model are coming to an end. That small, nimble and collaborative is the way forward, and that more and more clients are coming around to this too. And it was met with a generally positive string of replies in agreement, which led to this column.