Will Apple TV Kill The Cable Box? Not So Fast.
Macworld|August 2018

Cable companies might not share Apple’s enthusiasm for making cable boxes obsolete.

Jared Newman
Will Apple TV Kill The Cable Box? Not So Fast.

Stop me if you’ve heard this one before: Cable companies are finally abandoning their stodgy old set-top boxes, and are finally ready to deliver television service through modern media streamers such as Apple TV.

That’s the argument Apple put forth during its Worldwide Developers Conference (go.macworld.com/wdc8), where the company announced that Charter Spectrum will deliver an Apple TV app later this year, complete with Siri integration and TV app support. Spectrum will also support a new “zero sign-on” feature for customers who have both internet and TV service, allowing them to log in into TV Everywhere apps on Apple TV without entering a username or password.

“[The] typical cable box is becoming a thing of the past as these companies embrace internet-based delivery,” Jen Folse, Apple TV’s lead designer, said. “And many of them share our vision of Apple TV as the one device for live, on-demand, and cloud DVR content.”

Though I’d like to believe that’s true, the past couple years have shown that cable companies have little desire to kill the cable box, at least in the United States. The revenue streams are too lucrative and the desire to control customers is too strong, and the Apple TV isn’t doing much to change the status quo.

SUPPLEMENT, NOT REPLACE

Charter’s arrangement with Apple doesn’t exactly break new ground. The cable giant already offers apps for Roku, Xbox One, and Samsung smart TVs, allowing customers to watch live TV and on-demand video without renting additional cable boxes. These apps even have a “zero sign-on” element to them, as they automatically bypass the login screen when they’re connected to the internet through a Spectrum-approved cable modem.

この記事は Macworld の August 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Macworld の August 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

MACWORLDのその他の記事すべて表示
Mac 911
Macworld

Mac 911

Solutions to your most vexing Mac problems.

time-read
7 分  |
December 2024
Bowers & Wilkins Pi8: Great-sounding headphones that support aptX
Macworld

Bowers & Wilkins Pi8: Great-sounding headphones that support aptX

B&W's new top-of-the-range Bluetooth earbuds sound great and include an innovative smart case that supports aptX technology for high-quality audio-even on Apple devices.

time-read
3 分  |
December 2024
AirPods versus AirPods Pro: How they compare
Macworld

AirPods versus AirPods Pro: How they compare

Don't know whether to buy the AirPods 4, AirPods 4 with ANC, or AirPods Pro 2? Here's how they stack up.

time-read
5 分  |
December 2024
Apple's true hit of 2024 isn't the iPhone 16
Macworld

Apple's true hit of 2024 isn't the iPhone 16

Apple's unsung hero of the fall is the AirPods 4.

time-read
3 分  |
December 2024
Ugreen Revodok Pro 210: Decent speeds at a nice price
Macworld

Ugreen Revodok Pro 210: Decent speeds at a nice price

A hub for users who don't need top performance from their connections.

time-read
2 分  |
December 2024
Anker Prime 100W GaN Wall Charger: Clever and compact
Macworld

Anker Prime 100W GaN Wall Charger: Clever and compact

Anker proves that with a clever design, you can also achieve compact dimensions suitable for traveling.

time-read
2 分  |
December 2024
Wombat Willow: A solid typing tool with some quirks
Macworld

Wombat Willow: A solid typing tool with some quirks

This isn't a keyboard that lets you simply plug in and go-you need to read the manual.

time-read
4 分  |
December 2024
pdfFiller: An overpriced, half-baked PDF editor for macOS
Macworld

pdfFiller: An overpriced, half-baked PDF editor for macOS

A basic PDF editor that doesn't fulfill its promises and costs too much.

time-read
3 分  |
December 2024
iPHONE 16 & 16 PLUS REVIEW: THE PHONE FOR EVERYONE CREEPS INTO PRO TERRITORY
Macworld

iPHONE 16 & 16 PLUS REVIEW: THE PHONE FOR EVERYONE CREEPS INTO PRO TERRITORY

APPLE'S BEST ALL-AROUND PHONE IS BETTER AND ALL-AROUNDER.

time-read
8 分  |
December 2024
APPLE WATCH SERIES 10 REVIEW: MODEST IMPROVEMENTS TO A PROVEN FORMULA
Macworld

APPLE WATCH SERIES 10 REVIEW: MODEST IMPROVEMENTS TO A PROVEN FORMULA

IF YOU'VE BEEN WAITING FOR A BIG APPLE WATCH REVAMP, THIS ISN'T IT, BUT IT'S STILL THE BEST SMARTWATCH AROUND.

time-read
4 分  |
December 2024