“Anker Aims To Bridge The Gap Between Affordability And Quality”

New-age technology brand Anker Innovations is creating a league of its own with diverse portfolio of products from chargers and Bluetooth speakers to headphones and handset accessories.

It is also into offering smart home solutions besides providing smart car experience. The US-based company, which makes products under different subbrands, has some big plans for India market. Ramesh Kumar Raja caught up with Gopal Jeyaraj, Head – India and SAARC, Anker Innovations, to know more about the company, its offerings and strategy to be a dominant player in its segment. Excerpts:

How’s the brand Anker positioned itself in a hyper-competitive market like India which is already dominated by products from other countries apart from the Indian ones? Being the pioneers of delivering power technology, our market presence across the globe is immense and well established. With our own developed charging technologies, Anker’s exclusivity in the domain is unparalleled and truly distinct. Continuing to leverage our philosophy in the Indian scenario as well, we aim to deliver a highly dependable and durable technology experience, retaining our quality threshold. We just don’t want to earn profits from our customers; we want to gain their genuine respect by selling an experience through our advanced range of products offering smarter solutions for you to have an enhanced life experience. India, no doubt, is buzzing with heavy traffic on smart technology front, and we are aware about the boom that has accompanied the surge of smartphone accessories along with IoT landscape gaining popularity.