App Is Still The Way To Go!

Despite disruptions, app sessions continue to rise albeit at a slower pace while online shopping and entertainment garner most time spend!

Time spend on app sessions continued to rise unabated in 2017 though at a slower pace as compared to 2016 when average time spend had crossed a whopping five hours. according to latest flurry analytics’ “flurry State of the Mobile 2017 report” which tacked one million applications across 2.6 billion users, the year 2017 saw session app activity growing by 6% YoY.

Flurry observes that for an industry that’s seen staggering growth and disruption since the launch of the first smartphone, 2017 was the year that mobile app innovation and growth was disrupted. Stalwart industry players held and gained market position, while years-old disruptors struggled to find their footing. Compared to 2016, flurry measured overall session app activity growth of just 6%. While growth may have stagnated, users continue to diversify their behavior while using mobile applications.

Over the last year, flurry’s app footprint grew to track more than one million applications, across 2.6 billion devices globally. In this context, flurry defines app usage as a user opening an app and recording what it calls a “session.”