Intelligent Ads
My Mobile|January 2018

Ads might become too smart for their own good!

Intelligent Ads

Consumers have a love-hate relationship with advertising. In our study, 40 percent say they do not mind advertising if it means they get free services, whereas just over a third say they actually dislike ads.

This tension will remain, as the online advertising industry will certainly jump at the chance to create more direct interaction with consumers. Simultaneously, consumers themselves also see an opportunity to employ cutting-edge tech to make ads less invasive. For instance, 6 in 10 want to employ aI to block out online ads.

この記事は My Mobile の January 2018 版に掲載されています。

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この記事は My Mobile の January 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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