Tambo Mobiles Entered Indian Handset Market With Aim Of Bridging The Mobility Gap

Tambo Mobiles, one of the latest entrants into Indian mobile ecosystem, backed by China-based Agaston Mobiles aims to deliver delight, durability and design in its smartphones as well as feature phones. Sudhir Kumar, CEO of Tambo Mobiles had a conversation with Haider Ali Khan on his company’s aspirations to be in the top 3 entry-level brands by end of 2019. Edited Excerpts:

Why Tambo, what does it mean and what is the significance of this name? What is the motto of launching this brand in India? 

Tambo is the result of our entrepreneurial vision, our work in the market and our experience. To start one’s own venture was a natural progression after having worked for almost 20 years in this industry. Tambo is also a result of friendship and relationships built over the years. The great team we have formed here is the keystone of our company. The 50:50 joint venture with our Chinese partners is the output of years of working together and building of trust. 

The name Tambo has come after a lot of thought and research. Since we have always had the plans to expand to markets in Africa apart from India, we wanted to have a name that would appeal to customers of both places. Our research showed that Tambo was one of the catchiest names and people had a general recall of it.

Tambo aims to redefine technology and the business of telephony in the country. Through its innovative products, which were launched in April 2018,Tambo aims to deliver delight, durability and design. The company’s utmost goal is to help fulfil dreams and enrich the lives of the customers, partners and people by bringing in innovative products with superior technology. With a vast product portfolio of superphones and Powerphones, tambo is all set to change the market dynamics. Tambo is here to do business differently, efficiently and driven by systems to give maximum value to its customers, partners and people. The core of Tambo's business philosophy is transparency, humility, honesty and care, which reflects in the company’s strategy and plans to move forward.