“The true value of Garmin products is in the technology and manufacturing process”

Garmin, the precision technology major, has shifted its focus to the growing demand for the wearable technology in India as people are now becoming increasingly health-conscious. For that, it is getting new brand ambassador to connect easily with its target group/s. Ali Rizvi, Director, Garmin India, is spearheading this task for the brand which is committed to build an even stronger customer base here. He had a conversation with Haider Ali Khan on a range of topics.

- Haider Ali Khan

Garmin has become quite an active brand in India since 2019, being much vocal, launching range of products. What’s been the cause of this move shifting much of its focus on India?

Over the years we have seen a new trend shaping up in India where people have become health conscious and are now inculcating fitness as a daily regime in their lives. The growing demand for the right wearable technology to support their workout plans has definitely increased over time which has given us a great opportunity to expand our footprint in India.

Are we Indians have become lethargic or much aware of being a health-conscious society?

The society, in general, is moving towards a shift to a better and healthier lifestyle where the people are not only the usual ‘gym-goers’ but are now also considering and are inclined towards various outdoor activities like trekking, running, cycling, swimming, etc. The definition and the purpose of working out has certainly changed and people are now focusing on their physical as well as mental health.

The growth of Garmin in India coincides with the extravagant penetration of smartphones in the country. Is it true that Garmin has started scripting a new growth chapter here since then?

Garmin is known for its smart wearable and innovative GPS technology which is spread out across diverse markets, including aviation, marine, fitness, outdoor recreation and automotive. Ever since we entered the Indian market, we have created a niche for our products where it has been successful in fulfilling the need to have a healthy lifestyle and keep an active routine in place. We have developed running communities where people run for various motives and take help of Garmin products to map their data and stats. With the use of most advanced tech in our products, we are committed to build an even stronger customer base in the Indian market.