‘Vocal For Local' Intends Global

The call by Prime Minister Narendra Modi to encourage, adopt and endorse indigenous companies and their products has given a boost to the morale of industries, and mobile manufacturing is one such segment that seems quite optimistic to push for revival.

- Haider Ali Khan

‘Vocal for Local’ is the new meditation we have got in Prime Minister Narendra Modi’s address to the nation on 13th May 2020. While announcing a COVID-19 financial relief package of 20 lakh crore he emphasised nation to be self-reliant, encourage Made in India products and asked companies to be prepared for any future uncertainties like lockdown. “The companies which were local in the past have now become global and it is because the native of that place adopted and promoted those indigenous items”, he said.

“PM has tried to wake up the sleeping giant. It is extremely motivating for the Indian companies. A lot of consumers would look for products built by Indian companies,” said Hari Om Rai, Chairman and Managing Director, Lava International Limited.

Cutting across the industries, this call came directly at mobile manufacturing industry in India, which is largely dependent on Chinese, Korean and Japanese companies. There’s hardly any home in India in which we could not find products made by these foreign origin companies. But, if he meant to go purely ‘local’ then would not it contradict the motto of Make in India that talks about companies operating here to manufacture their products here? It could be local either by country of origin or place of manufacturing.