Youths Driving OTT Video Content Market In India
My Mobile|July 2019

Top 5 Indian metros account for more than half of the OTT video content platform user base, says a survey

Youths Driving OTT Video Content Market In India

Young Indians, under 35 years of age, accounted for 89% of the total Indian OTT video content platform users, according to Counterpoint Research’s India OTT Video Content Market Consumer Survey. Among young users, the age groups of 16-24 and 25-35 contributed equally to the overall market. Male users account for 79% of the total users.

Overall, Top 5 metro cities account for 55% of the total OTT video platform users, while Tier I cities account for another 36% of the users. As per the survey, Hotstarleads the Indian OTT video content market, followed by Amazon’s Prime Video, SonyLIV, Netflix, Voot, Zee5, ALTBalaji and ErosNow in terms of the percentage of respondents subscribed to each platform.

Production house-backed local OTT players, such as SonyLIV, Voot, Zee5, ErosNow, and ALTBalaji are also competing with foreign players such as Amazon’s Prime Video and Netflix. The market remains highly focused on the ad-based model (AVOD), where advertisements drive revenues. However, subscription-based market (SVOD) continues to grow significantly.

この記事は My Mobile の July 2019 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は My Mobile の July 2019 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

MY MOBILEのその他の記事すべて表示
Singles On Tinder Opting For Situationship
My Mobile

Singles On Tinder Opting For Situationship

Tinder, the very safe and promising dating app has released 'Tinder's year in swipe' which mentioned and elaborately addressed the changes the dating world has seen with the trends that can be the mainstream dating expectations of the people.

time-read
2 分  |
December 2022- January 2023
Google Pixel Buds Pro
My Mobile

Google Pixel Buds Pro

Better Late Than Never

time-read
4 分  |
December 2022- January 2023
Stop Google From Being A Spy On You Here's How
My Mobile

Stop Google From Being A Spy On You Here's How

Did you hear that google can also record? Did you know that Google is maintaining the minutes of every meeting?

time-read
2 分  |
December 2022- January 2023
GOQii Smart Vital Ultra
My Mobile

GOQii Smart Vital Ultra

GOQii Smart Vital Ultra is a perfect combination of a fitness tracker wearable and a health device that monitors vitals, activities, sleep and a lot more.

time-read
3 分  |
December 2022- January 2023
Axon 40 Ultra Space Edition
My Mobile

Axon 40 Ultra Space Edition

ZTE has come out with another variant of the Axon 40 Ultra -the Axon 40 Ultra Space Edition.

time-read
2 分  |
December 2022- January 2023
Honor 80 Series
My Mobile

Honor 80 Series

Honor is has just launched its two new flagship models- Honor 80 and Honor 80 Pro where it held a massive launch event in China for two days so that users could get a hands on experience and get a hint on what all they can expect from both handsets.

time-read
2 分  |
December 2022- January 2023
Corning Gorilla Glass Victus 2
My Mobile

Corning Gorilla Glass Victus 2

Corning Gorilla Glass Victus 2, claimed to be an improved version of its predecessor, has been officially announced.

time-read
2 分  |
December 2022- January 2023
Nothing Ear (Stick)
My Mobile

Nothing Ear (Stick)

People are definitely intrigued by Nothing, a new tech firm that makes headphones and telephones, and they want to buy them.

time-read
3 分  |
December 2022- January 2023
India is Now the Biggest Smartwatch Market in the World
My Mobile

India is Now the Biggest Smartwatch Market in the World

Joyous news for the Indian wearables industry!

time-read
2 分  |
December 2022- January 2023
ASUS India Launches 6 New Laptops in ExpertBook series
My Mobile

ASUS India Launches 6 New Laptops in ExpertBook series

ASUS India will be expanding its enterprise where now its main focus will be the Expert Book portfolio with six new laptops that will get a generational leap in their segments that will also be the flagship models in the series.

time-read
5 分  |
December 2022- January 2023