Pamela Pavliscak
NET|Summer 2019

The author of Emotionally Intelligent Design firmly believes in a future with feeling. Here Pamela Pavliscak explains how we can make technology more human and explores both its benefits and dangers

Oliver Lindberg
Pamela Pavliscak

Our lives are becoming more and more intertwined with technology. But there’s something missing: emotional intelligence. For example, our smartphones don’t know if we are having a good day or a bad day. As Pamela Pavliscak, founder of insights and innovation studio Change Sciences, puts it: “Technology is developing more IQ but it lacks EQ.”

Pavliscak has made it her mission to help organizations create emotionally resonant and durable products and services. To raise awareness of this oft-neglected emotional aspect and get us to rethink the way we build products, she has just written a book called Emotionally Intelligent Design, which introduces a new approach to design that will lead to more empathic technology.

“I define emotionally intelligent design as design that recognizes and respects human emotion, blending human and machine intelligence,” Pavliscak explains. “Emotion is under the surface of all technology, which is really fascinating. It mediates our relationship with other people and helps us express ourselves in various ways, whether that’s through emojis, GIFs or vocabulary. Technology is affecting how we feel and think and design has to acknowledge that.”

Emotion has become a bit of a blind spot in design, Pavliscak argues. We might do some research and uncover a usability problem but we don’t tend to analyze the emotions that feed that interaction. There are a lot of ways technology is inadvertently changing our emotional lives, too.

この記事は NET の Summer 2019 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は NET の Summer 2019 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

NETのその他の記事すべて表示
Camille Gribbons
NET

Camille Gribbons

UX designer at Booking.com, Camille Gribbons reveals how she first got into the industry

time-read
7 分  |
June 2020
THE 5G UI REVOLUTION
NET

THE 5G UI REVOLUTION

Tris Tolliday describes his vision of a web UI catapulted forwards by 5G

time-read
3 分  |
June 2020
HOW TO SHOWCASE YOUR DEV SKILLS
NET

HOW TO SHOWCASE YOUR DEV SKILLS

Aude Barral shares 5 top tips for landing your dream developer job

time-read
3 分  |
June 2020
KNIVES OUT
NET

KNIVES OUT

Murder mystery film, Knives Out, grabbed everyone’s attention, and so did the fun website that promoted it. Oblio tells Tom May how it created its innovative 3D navigation

time-read
6 分  |
June 2020
HOW EMOTIONAL LABOUR HINDERS WOMEN IN TECH
NET

HOW EMOTIONAL LABOUR HINDERS WOMEN IN TECH

Christine Brewis, head of digital marketing at Studio Graphene, discusses how gender parity in tech has changed over the last ten years, and what more can be done

time-read
5 分  |
June 2020
EDAN KWAN
NET

EDAN KWAN

He swapped life as a singer for a career making eye-popping digital visuals. The Lusion founder chats to Tom May about battling demons, winning awards and where digital advertising is heading

time-read
8 分  |
June 2020
ANDREW COULDWELL
NET

ANDREW COULDWELL

The Brit in LA discusses his new book on design systems, Laying the Foundations

time-read
3 分  |
June 2020
Top 5 Tips For Ensuring Web Content Is Accessible For All
NET

Top 5 Tips For Ensuring Web Content Is Accessible For All

Merlyn Meredith outlines five top tips for ensuring web content is accessible for all

time-read
2 分  |
May 2020
WHAT DOES THE FUTURE HOLD FOR BROWSERS?
NET

WHAT DOES THE FUTURE HOLD FOR BROWSERS?

Nico Turco examines the state of play with browsers, whether developers should encourage diversity or monopoly and how Google fits into it all

time-read
6 分  |
May 2020
YEARS IN THE MAKING
NET

YEARS IN THE MAKING

Exclusively for net: The latest in a series of anonymous accounts of nightmare clients

time-read
3 分  |
May 2020