Revisiting Master Blaster

Within less than a week of its release, JetSynthesys’ Sachin Saga Cricket Champions became one of the top-most downloaded games on Google Play.

- Anushruti Singh

After getting over 1.00 MN downloads in less than a week of launch Roopak Nair, Vice President - Product and Marketing at JetSynthesys, talks about this popular Indian Cricket game. “Sachin Saga is our brand new project and seeing great user feedback in India and globally and has a million plus downloads in just a few days. Besides we have seen good response for older smartphone games like Being Salman, Women’s Cricket etc. which are distributed and published by us in multiple countries. Each new game instills new learnings in the development team and new benchmarks for us to beat, so I would say the best is yet to come.”

What is the reason behind developing Celebrity games? 

Celebrities touch a chord with our nation. It’s a known fact that Bollywood and Cricket garners the most attention amongst a billion Indians, hence it was a conscious choice to develop games featuring top celebrities in these spaces. With celebrities, the marketing and acquisition costs for new users become much lesser ensuring longer sustenance for the game. However, a celebrity game needs to be done justice to in terms of meeting the quality standards that players are expecting, and ensuring the celebrity is engaged in the development cycle, so that it is a true reflection of what he or she would have liked to see in the game and it connects with the fans.

A game of the master blaster, it will surely have many takers, how did the journey to the Sachin Saga Cricket Champions start? What can cricket lovers expect from it?