Redline Communications’ CEO Robert Williams and Middle East and Africa Business Development VP Guruprasad Padmanabhan, share the firm’s channel goals over the coming year.
Canada-headquartered wide-area wireless networks provider Redline Communications has been doubling down on its channel strategy over this past year.
Traditionally strong in the oil and gas sector, the firm’s CEO Robert Williams, says, “We are expanding our channel partner network and investing in the region to see if we can capture the growth in different industries and markets.”
Working towards its regional channel strategy, earlier this year, the vendor appointed veteran Guruprasad Padmanabhan as VP, Business Development, Middle East and Africa (MEA), to lead its sales and partner operations.
Padmanabhan says, “Channel is key to how we scale the market and increase the depth of coverage across the region. We have an extensive channel programme that begins with Redline university. The aim here is to enable, engage and empower our channel partners. The strategy is to increase the depth across the region from a two-tier channel perspective. We have a robust programme targeted to ensure the channel is empowered and they are profitable by partnering with us.”
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